Select Works
RENT THE RUNWAY: ERA OF EXTRA CAMPAIGN
As client strategy lead, I drove the end-to-end influencer strategy and campaign management for Rent The Runway’s Era of Extra launch—repositioning the brand post-COVID through a curated influencer and ambassador program. Elevated RTR’s new creative direction, boosted visibility, and drove 2.1M+ impressions with bold, stylized content that redefined how (and where) the brand shows up.
LAUNCHING GREAT MANY
As executive producer, I led a multi-day, multi-location shoot for the launch of Great Many—translating the brand strategy into compelling product and people-led content. Our production fueled owned and paid media with polished, on-brand assets that helped define and debut Great Many’s identity across all channels.
QUINN: SOCIAL STRATEGY AND CHANNEL GROWTH
As client strategy lead, I oversaw social strategy and execution for Quinn, the audio erotica app redefining intimacy. Alongside always-on content, my team led tentpole launches for Quinn Originals—celebrity-voiced audio series designed to generate buzz, deepen engagement, and drive spikes in followers and subscriptions. From creator features to trend-savvy storytelling, we owned everything from concepting to calendar planning to production, and post. We grew Quinn’s Instagram from 20K to 200K+ followers during our multi-year partnership, making it the brand’s top channel for awareness and subscriber growth.
SOLIDCORE: TRAIN FOR LIFE CAMPAIGN
As executive producer and content lead on Train for Life, I led end-to-end production, casting, talent management, and campaign rollout for Solidcore’s first major campaign following its rebrand. To bring the brand’s ethos to life, we partnered with professional athletes to tell a more authentic, grounded story—positioning Solidcore not just as a workout, but as a mindset rooted in strength, discipline, and growth. Through human-first storytelling and elevated creative execution, we launched a bold brand anthem that resonated with both new and longtime clients, setting the tone for the year ahead.
Samples available upon request: brand, go-to-market, social media, creator, and influencer strategies.
SOLUDOS: DEBUT CLOTHING LAUNCH, WITH LOVE FROM BRAZIL
As marketing and content lead on Soludos’ debut apparel campaign, I partnered closely with the VP of Marketing to concept and produce the brand’s first-ever clothing launch from end to end—overseeing everything from production, casting, and location scouting to shot list development, art direction, on-set styling, and social + campaign rollout.
Shot over three days in Trancoso, Brazil, the campaign captured the brand’s travel-loving spirit—leveraging an aspirational destination to immerse consumers in a world of laid-back adventure and global style. The result was a warm, transportive launch moment that marked Soludos’ evolution into a full lifestyle brand.